REGIOBRANDING
Branding Cities-States-Regions through Cultivated Landscape Characteristics
What qualities does the cultivated landscape of my region have? How does it stand apart from others and what constitutes its competitive advantage? How can this best be communicated? The demographic change is leading to increased competition between cities and regions for inhabitants and businesses. The Innovation Group REGIOBRANDING is researching options for how regions can present their special qualities in ways that stand out and develop unique characteristics that will set them above and apart in competition among products, brands and areas.
