Branding Cities-States-Regions through Cultivated Landscape Characteristics

What qualities does the cultivated landscape of my region have? How does it stand apart from others and what constitutes its competitive advantage? How can this best be communicated? The demographic change is leading to increased competition between cities and regions for inhabitants and businesses. The Innovation Group REGIOBRANDING is researching options for how regions can present their special qualities in ways that stand out and develop unique characteristics that will set them above and apart in competition among products, brands and areas.

Project duration

01.09.2014 – 28.2.2019

Project webpage


Dr. Daniela Kempa

Leibniz University Hanover

+49 511 762 3162

+49 511 762 3791


Project partners

  • Archäologisches Landesamt Schleswig-Holstein
  • mensch und region Birgit Böhm, Wolfgang Kleine-Limberg GbR
  • Hansestadt Lübeck
  • Landkreis Ludwigslust-Parchim
  • Landschaftspflegeverein Dummersdorfer Ufer e.V.
  • Leibniz Universität Hannover
  • Niedersächsisches Institut für Wirtschaftsforschung e.V.
  • Universität Hamburg